Tag: Marketing

What Defines A Successful Marketing Campaign?

The key to a successful business is through good advertising. A good campaign should not be complicated and expensive. You need to reach your target customers and promote your products or services.

Research

Good marketing campaigns start with research. It’s almost impossible to just launch a campaign without knowing the target audience, market size, and consumer buying patterns. Narrow your research and focus on one niche.

Create A Budget

It’s not easy to settle for the best marketing strategy if you are a startup. You will go through various marketing options, comparing prices. When determining the budget, prioritize strategies that have a good ROI in the short and long term.

Define Your Target Audience

You cannot launch a campaign that targets all potential clients simultaneously. To succeed, you should first identify your target audience. If you are selling baby products, target new and expectant mothers.

Brand Awareness/Offer

A good marketing …




Why B2B Marketing Is Very Different From B2C Marketing

Most ad agencies, marketers and copywriters do B2C campaigns.

In such competitive consumer markets, the most regurgitated “how to market” slogan is “Sell the Benefits. Not the Features”

And that’s true… for B2C.

You see, when marketed to a consumer, it’s not the physical product that matters, it’s what’s referred to as the “functional” product that the buyer is interested about, which means…

A consumer wants the feeling of desire satisfaction that the product will provide

And that’s why when asking a B2C copywriter if he can write a piece for a B2B campaign his answer will most likely be “Sure thing. It doesn’t matter at all because at the end of the day the buyer is a person, and buying is an irrational decision. Making the benefits irresistible is all there’s to it.”

He’s wrong, let me explain:

The fact that the buyer is a human being is unquestionable, …