Why B2B Marketing Is Very Different From B2C Marketing

Most ad agencies, marketers and copywriters do B2C campaigns.

In such competitive consumer markets, the most regurgitated “how to market” slogan is “Sell the Benefits. Not the Features”

And that’s true… for B2C.

You see, when marketed to a consumer, …

Why Branding Is Important for Small Businesses

Often small businesses fall into two traps around branding – that they can’t manage it because they are small and that it is primarily about products anyway. While branding does feature the products or services that a business offers, this